The Law Office of Paul Mankin is a distinguished group of award-winning consumer protection advocates based in San Diego, California.
Services
Branding
Custom Website
Collaborators
Willow Greene
Rebecca Kershberg
Cliff Sarcona
BACKGROUND
Leading a close-knit team of experienced legal professionals, Paul Mankin has successfully recovered millions of dollars for clients, with a proven record of trying consumer cases.
The firm is licensed in California and Washington, D.C., and has a national presence managing cases across the United States. It boasts a diverse set of practice areas, including product liability, wildfires, toxic exposure, medical devices, and pharmaceuticals.
Conundrum
Paul Mankin’s consumer-facing website was not only outdated, but also ran on an antiquated content management system similar to WordPress. It wasn’t user-friendly, and it didn’t accurately reflect the firm's dynamic nature.
The main challenge was modernizing the website, while upgrading the old-school platform simultaneously. More than 1,000 pages of content needed to be organized and migrated, which required a thorough overhaul of the information architecture. Along with the technical changes, the site needed a complete brand redesign to bring it into the current era and better represent the firm’s values and services.
A-ha!
Our team undertook the content organization and visual rebranding projects in tandem. We approached the massive overhaul and modernization of Paul Mankin's brand and website from both a technical and identity perspective. The goal was to create a more consumer-friendly, community-oriented site, incorporating family photography to soften the overly traditional appearance.
We transformed The Law Office of Paul Mankin with a comprehensive redesign, which included an updated logo, visual assets, team photos, and brand guidelines. Leaving the indistinct blue and white behind, we brought in a warmer color palette with real-world imagery and strong graphic patterns. Key pages, like the Homepage and About page, were rewritten to engage visitors and reflect the firm’s values. Today, the full-width display and standout call-to-actions work together to improve user experience and overall functionality.
The brand shifted from being indiscernible to representing an entirely unique take on the practice of The result is a fresh, approachable online presence that accurately represents the firm and its clients.
